IT ALL STArTed WITH AN IDEA.
create innovative digital platforms for a personal loans company for young couples who are put off by the existing, dull and intimidating corporate financial market.
APPROACH
The strategy is to create a trustworthy platform which the user can relate to, bringing a feeling of hope and positivity. Whilst maintaining an honest and open user experience which fosters a sense of honesty. Values: Friendly, Reliable and Transparent.
*Disclaimer: Student Project. @Shillington_
SOLUTION
Design that prioritises user-friendliness by opting for simplicity with easy navigation. A clean, straightforward design over flashy showcases and a calm colour palette reinforcing a friendly but professional brand identity.
