IT ALL STArTed WITH AN IDEA.
Create a brand identity for the annual three day Mexico City Home Expo. An event aimed at the general public, interior designers, and exhibitors to inspire, motivate and highlight the latest design trends.
APPROACH
From the ground up takes inspiration from the Mexican landscape. It reunites the audience with raw materials and reconnects them with the tactile nature of their home environment.
SOLUTION
Using contrast though colour, balance through tension and off-screen graphic elements the design allows for multiple roll-out concepts across collateral.
*Disclaimer: Student Project. @Shillington_
