IT ALL STArTed WITH AN IDEA.
develop a distinctive brand identity for a N online shaving company with the aim of disrupting the conventional masculine industry, breaking away from the dull and predictable norms to challenge the status quo.
APPROACH
The concept centres around a shaving ritual, and establishing a sanctuary for kinsfolk deeply invested in their grooming. This space also fosters connections among like-minded individuals with shared grooming interests.
SOLUTION
The tone of voice brings the concept to life and sets the scene, whilst the serif font introduces a refined feel to the brand. The sophisticated, not overly-masculine colour palette plays its part to create a polished vibe.
*Disclaimer: Student Project. @Shillington_
